What’s your Oreo Twist.

Oreo is an institution in the US, but here, not so much. In fact, people only seem to buy OREO cookies in this country to bake with! That had to change and we had to give OREO a personality, so people would care.

 We did a little digging and unearthed a subculture of people who like to mix it up a little when it came to their cookie eating! It turns out some people like to eat their OREO with some pretty weird stuff.

Enter 'What's your OREO twist', a campaign heroing the OREO eating freaks out there. Playing out over social and YouTube, we asked people to share their weird and wonderful concoctions, and they did.

YouTube|Social|In-store|Experiential

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Oreo Twists Lab

Lots of people came out of the woodwork to show us their twists. Even other brands got involved! This set us up nicely to launch our own new products with a pop up twists lab right in the centre of Soho.

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