Taste the love

LU biscuits is a household name in France and known for it's delicious baked goods. Here in the UK, it's only known for being 'that quirky little french biscuit'. So, when LU decided to release more products in the UK, we needed to show the British public that LU biscuits are more than that.

 That said, the thing that makes LU biscuits what they are, 'that French love and passion', still needed to come through as that's what sets them apart. Using stop motion we wanted to create something genuine, so we used the actual biscuits for the animation. No props here.

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